is the objective of your Site?
Is it to generate more income? Develop
name recognition? Enhance company
image? Sell products to consumers
or wholesalers? Develop a national
or global market for your business?
Will you be selling products to the
public? Providing business-to-business
services? Offering expertise to other
professionals in the field? Who are
you not reaching now? Who, besides
direct customers, might view or use
out from the crowd
What's your competitive edge? How
is your company different? Do you
plan to compete on price, quality
or service or the uniqueness of your
product or ideas?
See what's out there. Look at similar
organizations or businesses Websites
Make lists of content, features, and
design elements you like and don't
features would you like on your website?
This could include special forms,
a shopping cart, pricelists, information
or special graphic elements.
changes do you need to make to your
You'll probably want to coordinate
your online and print media design
plans. Will you be using print advertising
to advertise your site? Sending targeted
Emails or newsletters? Giving away
promotional products with you name
Make an inventory of the content you
already have in printed brochures,
flyers or newsletters. Collect graphics
or photos you have for logos, signs,
posters, products, staff or personnel.
Get your product database or other
materials you want on your website
and we'll put it together. Or, we
can design graphics, compose the content,
and create other material for you.
A 15-25 word description of your site,
and 25-30 keywords specifically relating
to your site, supplied by you. Kinchella
adds this to your metatags to make
it easier for the search engines to