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PLANNING YOUR WEBSITE

What is the objective of your Site?
Is it to generate more income? Develop name recognition? Enhance company image? Sell products to consumers or wholesalers? Develop a national or global market for your business?

Define your audience
Will you be selling products to the public? Providing business-to-business services? Offering expertise to other professionals in the field? Who are you not reaching now? Who, besides direct customers, might view or use your site?

Stand out from the crowd
What's your competitive edge? How is your company different? Do you plan to compete on price, quality or service or the uniqueness of your product or ideas?

Research similar Websites
See what's out there. Look at similar organizations or businesses Websites Make lists of content, features, and design elements you like and don't like.

What features would you like on your website?
This could include special forms, a shopping cart, pricelists, information or special graphic elements.

What changes do you need to make to your marketing strategy?
You'll probably want to coordinate your online and print media design plans. Will you be using print advertising to advertise your site? Sending targeted Emails or newsletters? Giving away promotional products with you name on it?

Site content
Make an inventory of the content you already have in printed brochures, flyers or newsletters. Collect graphics or photos you have for logos, signs, posters, products, staff or personnel. Get your product database or other materials you want on your website and we'll put it together. Or, we can design graphics, compose the content, and create other material for you.

Meta tags
A 15-25 word description of your site, and 25-30 keywords specifically relating to your site, supplied by you. Kinchella adds this to your metatags to make it easier for the search engines to find you.

2006 Kinchella