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WHY HAVE A WEBSITE?
 
  • To generate awareness
    The most important reason is probably that your own website will promote your organization 24 hours a day, 7 days a week, every day of the year to the whole world. Nothing else offers this flexibility. Websites can display large amounts of information, available anytime to anyone with Internet access.
  • Build reputation, credibility and trust with potential clients
    Websites offer an ideal forum to display your previous work and accomplishments to potential clients. The use of testimonials is a valuable selling key.
  • Capture a completely new audience
    Many Internet savvy people prefer to search for a company on the Internet rather than search their local Yellow Pages. To many, a business that is not on the Internet, for all intents and purposes, simply doesn't exist.
  • To improve your competitive advantage
    Everyday more and more people are going online to shop for information, services and products. On a computer screen, all companies play by the same rules. No matter what your size, a website offers your business the same advantages as your biggest competitors. Small businesses (even a one man operation) with a well designed website can have the same presence as a multinational corporation.
  • Create the ultimate sales brochure
    A website can play the role of an abundant, high-quality, interactive, full-color brochure listing all the goods and services you offer. Easily updated, keeping your product listings and prices accurate. Kinchella can train your staff to update and maintain your website.
  • Advertise at a fraction of traditional costs
    Just imagine, one 'brochure' that anyone connected to the Internet can see instantly. Changes or upgrades can be made without the expense of total reproduction. Compare the cost of advertising campaigns in newspaper, on radio or television (which is only available for a limited time) or the cost of printing and distribution catalogues versus the cost of having a website, which is available 24 hours a day. Your customers can have the current information or price list for your goods or services at any time, just by looking at the relevant page on your website.
  • Improve communications
    Websites are a very effective and efficient way to communicate not only with potential customers, but also with employees and suppliers. Changes take effect as soon as they're posted online and everyone can see updated information without having to wait. With personalized Email you can send an electronic letter to someone from your companies own domain address, i.e. you@yourcompany.com.
    You may also want to receive information from your clients or potential customers with an Email form they can fill out and submit right from your website. Direct mail and brochures can be sent via e-mail and posted online.
  • Enhance customer service
    Your business will be open 24 hours a day. Any time a customer wants to know your hours, location or any other details about your company; they can get it with ease. You can also save on employee costs and improve staff productivity by creating a page of "Frequently Asked Questions", this way, customers can go to the website for answers before calling in.
  • Increase your customer base beyond normal geographic limits
    Having a website instantly allows your business to make your products or services available nationally (or even internationally). Owning a website means you can literally have a worldwide audience.
  • Sell products, services, or information anytime
    A growing number of Australian individuals and businesses are transacting online. As your website is available to the public 24 hours a day, 7 days a week, everyday of the year, hence, you are always open.
2006 Kinchella