-
To
generate awareness
The most important reason is probably
that your own website will promote
your organization 24 hours a day,
7 days a week, every day of the
year to the whole world. Nothing
else offers this flexibility.
Websites can display large amounts
of information, available anytime
to anyone with Internet access.
-
Build
reputation, credibility and trust
with potential clients
Websites offer an ideal forum
to display your previous work
and accomplishments to potential
clients. The use of testimonials
is a valuable selling key.
-
Capture
a completely new audience
Many Internet savvy people prefer
to search for a company on the
Internet rather than search their
local Yellow Pages. To many, a
business that is not on the Internet,
for all intents and purposes,
simply doesn't exist.
-
To
improve your competitive advantage
Everyday more and more people
are going online to shop for information,
services and products. On a computer
screen, all companies play by
the same rules. No matter what
your size, a website offers your
business the same advantages as
your biggest competitors. Small
businesses (even a one man operation)
with a well designed website can
have the same presence as a multinational
corporation.
-
Create the ultimate sales brochure
A website can play the role of
an abundant, high-quality, interactive,
full-color brochure listing all
the goods and services you offer.
Easily updated, keeping your product
listings and prices accurate.
Kinchella can train your staff
to update and maintain your website.
-
Advertise
at a fraction of traditional costs
Just imagine, one 'brochure' that
anyone connected to the Internet
can see instantly. Changes or
upgrades can be made without the
expense of total reproduction.
Compare the cost of advertising
campaigns in newspaper, on radio
or television (which is only available
for a limited time) or the cost
of printing and distribution catalogues
versus the cost of having a website,
which is available 24 hours a
day. Your customers can have the
current information or price list
for your goods or services at
any time, just by looking at the
relevant page on your website.
-
Improve
communications
Websites are a very effective
and efficient way to communicate
not only with potential customers,
but also with employees and suppliers.
Changes take effect as soon as
they're posted online and everyone
can see updated information without
having to wait. With personalized
Email you can send an electronic
letter to someone from your companies
own domain address, i.e. you@yourcompany.com.
You may also want to receive information
from your clients or potential
customers with an Email form they
can fill out and submit right
from your website. Direct mail
and brochures can be sent via
e-mail and posted online.
-
Enhance
customer service
Your business will be open 24
hours a day. Any time a customer
wants to know your hours, location
or any other details about your
company; they can get it with
ease. You can also save on employee
costs and improve staff productivity
by creating a page of "Frequently
Asked Questions", this way,
customers can go to the website
for answers before calling in.
-
Increase
your customer base beyond normal
geographic limits
Having a website instantly allows
your business to make your products
or services available nationally
(or even internationally). Owning
a website means you can literally
have a worldwide audience.
-
Sell
products, services, or information
anytime
A growing number of Australian
individuals and businesses are
transacting online. As your website
is available to the public 24
hours a day, 7 days a week, everyday
of the year, hence, you are always
open.
